Privacy policy

Updated: May 1, 2019

This Privacy Policy describes the privacy policies and procedures of Cape Cod Harley-Davidson® regarding the collection, use and disclosure of your information and data on and through this website and any of its sub-domains (collectively, “Sites”). This Privacy Policy only governs information collected by us on these Sites. You understand that by using or the services available through these Sites (“Services”) you agree to the terms of both this Privacy Policy and the Terms of Use.


The personally identifiable information we collect may include your name, address, zip code, phone number, email address, and other identifying information, and may also include information about vehicles you own (“Personally Identifiable Information” or “PII”). We collect PII in a number of different ways and from a number of different sources. We collect PII you provide us through our Sites or when using certain aspects of our Services. We may also collect PII from our authorized vendors, as well as information we obtain from third party databases (collectively, our “Partners”).

We may also collect usage information about how our Sites and Services are accessed and used. This may include information such as your computer’s IP address, browser type, type of device used, pages on our Sites that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. We use IP addresses to analyze trends, administer the site, track user's movement, and gather broad demographic and geographic information for aggregate use. 


We use your PII to provide information you request about our products or services, to respond to your inquiries, and to customize information and advertising that we believe may be of interest to you. Cape Cod Harley-Davidson® will not sell, share, or rent your PII to others in ways different from what is disclosed in this statement. 

We may also use your PII to provide you with marketing materials, as well as other information we believe may be relevant to you. We also may use remarketing services to advertise to you on third party websites, such as Google, Twitter and Facebook and their partners. To control or opt out of any of their ad services, or to review their privacy policies, please visit their sites.


Your PII may be shared with our Partners, and may also be disclosed to third parties who work with us, our affiliates, or Partners. We may also work with third parties that provide certain functions or services on our behalf, such as marketing or communications. The information shared is generally not linked to any personal information that can identify any individual person. However, Cape Cod Harley-Davidson® may send emails, texts or mail about special offers at the Dealership or other offers or information that may be of interest to the user based on the information we collect. Additionally, Cape Cod Harley-Davidson® uses an outside company (such as UPS, USPS, Fed Ex. etc.) to ship orders, and a credit card processing company to bill users for goods and services. These companies do not to our knowledge, retain, share, store or use personally identifiable information for any secondary purposes. We may partner with another party to provide specific services. When you sign up for these services, we will share names, or other contact information that is necessary for the third party to provide these services. These parties are not allowed to use PII except for the purpose of providing these services.

Vehicle Quote Requests:
In order to obtain a vehicle price quote, you must first complete a Quote Request Form. You are required to give you contact information (such as name, address, telephone number and email address). This information is used to contact you and provide the quote or other information that you have requested. It is optional for you to provide financial information, but can be done so that Cape Cod Harley-Davidson® can review and pre-qualify you for financing if you are interested. All PII obtained via the quote request form is encrypted during data transfer for security purposes.

Information is requested from you on the online shopping order form. Here you must provide contact information (like name and shipping address) and financial information (like credit card number, expiration date). This information is used for billing purposes and to fill your orders. If Cape Cod Harley-Davidson® has trouble processing an order, this contact information is used to get in touch with you. All PII obtained via the order form is encrypted during data transfer for security purposes.


This website contains links to other third-party sites. Please be aware that Cape Cod Harley-Davidson® is not responsible for the privacy practices of such other sites and we have no control over the information collected from or about you after you leave our website. We are not responsible, and assume no liability, for the privacy policies and/or practices on any third-party websites. This Privacy Policy only governs information collected by us on our website. We encourage you to read the privacy statements of every website that collects personally identifiable information. This privacy statement applies solely to information collected by this website.


From time to time, our site requests information from you via surveys or may offer contests. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address) and demographic information (such as zip code and age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.


We use safeguards that satisfy generally accepted industry standards to preserve the integrity and security of your PII. However, we cannot guarantee the security of information you provide us with certainty or warrant it will not be accessed, disclosed, altered, or destroyed by unauthorized persons. We will make all legally required disclosures of any breach of the security, confidentiality, or integrity of your PII, in the manner and within the time periods required by applicable law.

This website takes many precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and off-line. When our quote request or online shopping form asks you to enter sensitive information (such as credit card number and/or social security number) that information is encrypted and is protected with SSL. 

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect your PII off-line. All of our users' information, not just the sensitive information mentioned above, has restricted access at the dealership. Only employees who need the information to perform a specific job (for example, order clerk, sales representative, or a customer service representative) are granted access to PII. Employees are also kept up-to-date on our security and privacy practices. Employees are periodically notified and/or reminded about the importance we place on privacy, and what they can do to ensure our customers' information is protected.


In order for this website to properly fulfill its obligation to our customers, it may be necessary for us to supplement the information we receive with information from third party sources.  For example, to determine if customers qualify for financing, the dealership may use their name and social security number to request a credit report or approval from a lending institution.


Cape Cod Harley-Davidson® may send you site and service announcement updates which contain important information about the service. We communicate with you to provide requested services and in regard to issues relating to your account via email, text or phone.


Your PII is collected and used by us within the United States. We make no representation that our Privacy Policy complies with the laws of any foreign jurisdictions, including the European Union’s General Data Privacy Regulation. If you choose to provide us with PII from outside the United States, you do so at your own risk and are responsible for compliance with any applicable foreign laws.


We cooperate with government and law enforcement officials, as well as private parties, to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties that we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process, including, but not limited to, subpoenas, to protect our property and rights or that of a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or subject to legal action.


If your PII changes (such as address or email), please Contact Us

If you wish to stop receiving email communications from us, you may “unsubscribe” using the link at the bottom of the email you receive. If you wish to be placed on our postal mailing Do Not Contact list, Contact Us and provide the name and address as listed on the mailing. Use the STOP function to stop text communications. To control ads appearing on your browser or mobile device you can adjust your settings or use third party ad blocking tools.


In the course of a corporate merger, acquisition, divestiture, asset sale, joint venture, bankruptcy, dissolution, reorganization, or any other similar transaction or proceeding, we may sell, divest, transfer, assign, share or otherwise engage in a transaction that involves some or all of our assets, including your PII.


We may modify our Privacy Policy, at any time and for any reason, by posting the revised Privacy Policy on our Site. Your use of our Site or Services after any such posting indicates your acceptance of our modified Privacy Policy.


If you have any questions or concerns regarding your privacy when using this our Sites or Services, please Contact Us. In certain circumstances, you may have the right to access, update or to delete the information we have on you; if you are unable to do within your account settings, please contact us. We will make every effort to respond promptly and address your concerns.